This morning Apple announced all new products in their Music line. Late yesterday Apple invited all of the Applications group to go to the event and check it out live. It was incredible!
The event was at 10am in Moscone West, in San Francisco. Everyone expected iTunes for Windows (and Music Store for Windows) but other announcements were a surprise.
When the presentation started, the lights went down and they played a song by Johnny Cash in its entirety. It was interesting to see a giant room full of Apple employees and the press just sitting there listening to a song.
Steve came on stage and quickly ran through some announcements: iPod sold 350,000 last quarter, 1.4 million total, number 1 mp3 player out there (even though it's the most expensive). He then quickly announced 2 new peripherals:
Microphone. Lets you record voice memos and sync with your computer. I have one of these and was beta testing for a while
Memory card reader: You're on vacation with a digital camera that only holds some number of pictures. So you just put the memory card into this device and it copies the pictures to your iPod! That basically means you have infinite storage for long trips! I need to buy this before going to India. It will cost less than buying just one additional memory card.
Then Steve showed off iTunes for Windows. "Hell froze over." It looks PERFECT. Exactly the same on Windows as on the Mac, including the player, playlists, iPod support, the Music Store, and everything else. This is "the best application ever written for Windows"
There were other cool things like Audio books in the music store, celebrity playlists so you can see (and buy) what artists listen to, exclusive songs and more. He announced they doubled the music collection to 400,000 songs, all good quality tracks, not random tracks from random artists just to boost their song count.
They now sell gift certificates, and you can setup allowances so kids can purchase a certain amount of music per month. They set a goal to sell 100 million songs by April. I think they will do 500 million.
Apple announced a partnership with AOL so AOL's music page directs you to iTunes where you can buy music.
They announced a partnership with Pepsi. In February and March 2004 starting at the Super Bowl, Pepsi will produce 300 million bottles with iTunes advertising and special caps. 1 in 3 caps will win a free song! 100 million free songs. The Mac was first announced at the super bowl in 1984 (the famous 1984 commercial) so i think there will be huge things going on that day (20 year anniversary).
Then Steve did some video conferences with various artists who praised the Apple Music Store and were really funny. First he talked to Bono (U2) in Dublin, then Dr Dre in LA, then Mick Jaggar in London.
Finally he had a huge surprised and called out SARAH MCLACHLAN who performed a few songs LIVE! Wow!
In the end Steve thanked the Apple employees for working hard and thanked the press. He gave everyone in the room a free poster of the iTunes Music Store, and a $20 gift certificate! I didn't think the Apple employees would get it but we did too!
Amazing, amazing event. So fucking cool. Apple is leading the way in legal digital music.
If Apple and German cars didn't exist, I'd have like no reason to live. This shit is like the only cool stuff going on out there. Everyone else follows.