Friday, November 19, 2004
Haha, not really.
My cousin called me tonight and said I had to come out to this bar in the Mission. I was packing for Brazil, but he said I had to check it out.
So I went over there and turns out it was a marketing stunt put on by Volvo where you would get a Volvo for a week, go to various marketing presentations, dinners, singles nights out, etc and then ultimately decide to buy the car.
This event was at Lasizo bar in the mission (I'm not sure because they have no sign on the building and they aren't listed anywhere). I showed up and just walked right in as someone was giving Volvo marketing BS. Note: when there is a reception counter to check in, just walk in really fast like you've been inside before.
Turns out it was totally free food and drinks! Rad. It was a group of 25-35 year old good looking professional singles who made 60-100k/year. Definitely the type of people I could see driving a VW or an Audi, but not a Volvo (or a BMW). Volvo was also giving away ipods and powerbooks in a raffle (maybe they are hip and cool now?)
I wonder if these people were actualy convinced by Volvo. It's not like Volvo woke up one day and decided to make good cars again. More likely they just hired a new marketing agency.
On a side note, my cousin works for DigiDesign which is a totally rad company. I met a bunch of his co-workers tonight. They are all awesome people who work on cutting edge, industry leading (Mac) music software that is used for like every CD you buy or movie you watch.
My cousin called me tonight and said I had to come out to this bar in the Mission. I was packing for Brazil, but he said I had to check it out.
So I went over there and turns out it was a marketing stunt put on by Volvo where you would get a Volvo for a week, go to various marketing presentations, dinners, singles nights out, etc and then ultimately decide to buy the car.
This event was at Lasizo bar in the mission (I'm not sure because they have no sign on the building and they aren't listed anywhere). I showed up and just walked right in as someone was giving Volvo marketing BS. Note: when there is a reception counter to check in, just walk in really fast like you've been inside before.
Turns out it was totally free food and drinks! Rad. It was a group of 25-35 year old good looking professional singles who made 60-100k/year. Definitely the type of people I could see driving a VW or an Audi, but not a Volvo (or a BMW). Volvo was also giving away ipods and powerbooks in a raffle (maybe they are hip and cool now?)
I wonder if these people were actualy convinced by Volvo. It's not like Volvo woke up one day and decided to make good cars again. More likely they just hired a new marketing agency.
On a side note, my cousin works for DigiDesign which is a totally rad company. I met a bunch of his co-workers tonight. They are all awesome people who work on cutting edge, industry leading (Mac) music software that is used for like every CD you buy or movie you watch.